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Makers of Seaside Luxe Essentials.

"It started with a simple idea and a love of design. From the beach to the home, our brand of
Seaside Luxe essentials stands for iconic design and quality which combines elegance with functionality."



The Story

The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New South Wales Australia. Inspired by their family, friends and seaside lifestyle, with their passion for creating beautiful and iconic products, their first collection of round towels sold out in weeks. A few short years later, they are building a globally admired brand of seaside luxe essentials for everyone, everywhere to enhance one’s living spaces and life experiences from the beach to home.


Designed in Australia

The Beach People's design process starts with an experience, location or an aesthetic inspiration. From there the story develops into an inspiring mood board of images, textures and cuttings. Emma and Victoria present their stories to a team of designers and artists who hand draw and render the unique products within the range. Emma, Victoria and the team test the products in their homes, at the beach and on adventures with family and friends. Our products come from our homes to yours.



Emma and Victoria love designing unique treasures for your homes and are committed to bringing you innovation and quality. All of The Beach People’s products are of the highest quality, built to last and enjoyed for many moons to come. Our textiles are made with the finest materials, are easy to wash and use.



Community & Lifestyle

The Beach People are based in the small group of coastal towns known as The Northern Rivers of New South Wales in Australia. The sisters have a natural love of interior design, travel, food and architecture. Together, we’re creating a family of like-minded beach and seaside lifestyle lovers from seas near and far.